The State of Grocery Shopping in 2017

When one of my coworkers told me about Good Eggs, I knew it was something I wanted to try. She explained during lunch that Good Eggs is an SF-based company that does online grocery delivery. They promise to deliver produce within a day or two of harvest and have all of the Bay Area favorites (Cowgirl Creamery, Acme, Tartine, Full Belly Farm … just to name a few).

I placed my order this week on Monday night and chose the 5:30-7:30pm delivery slot for the next day. I ordered mostly serious grocery items (no goofy snacks this time) to supplement things that we already had in the fridge/freezer.

The design is really nice on the website, so it’s fun to scroll through the different sections. Pricing wise, the meat is pretty expensive, but everything else is comparable to what you would find at a farmer’s market or local store. Here’s what I ended up getting:

At around 6:30pm the next day, I received a text that the order had been delivered. The groceries came in one big cardboard box and several paper bags. Within the paper bags, each of the vegetables was wrapped in compostable bags. Since I was a first time customer, it also came with a pamphlet with information about Good Eggs that contained a section on what to do with each part of the packaging to be environmentally responsible—super cool!

That night, we made the Pork Chops & Baby Broccoli meal kit, adding some zucchini that was in the fridge already. It was really delicious and I’m excited to try more of the Good Eggs meals. If you are wondering, the meals work out to around $12/person, which is cheaper than eating a comparable meal at a restaurant where I live, but more expensive than buying the grocery items yourself and prepping the meal.

I feel like this meal kit type phenomenon is something I’ll try once in a while since it’s fun to learn new recipes and nice to not have to think through meal planning for a night.

The only other online grocery shopping I’ve done is using Amazon Fresh a couple of times. Most of the time though, we do some combination of Trader Joe’s, Costco, Farmer’s Market, and Milk Pail Market every weekend. More and more, I’ve seen a bunch of new companies like Good Eggs that are trying to change the way people buy their food. For instance, I recently read an article on Move Butter and another one on Brandless where everything is $3.

Part of what worries me about moving away from physical grocery stores is that we are further distancing ourselves from how our food is grown and who is involved in providing the food to us (Bodega article).

For this reason, Good Eggs in particular stood out to me out of all of the other companies because of their commitment to the quality of their (local) food and the environmental/social impact of their business. Those are both topics of value to me, and it’s great to find a business where my purchases are helping with that.

Have you guys tried any of these newfangled grocery websites? If so, let me know what you think in the comments below.


Images from Inhabitat, Tech Crunch, and Good Eggs.